Marketing Quiz

College of the Southern Caribbean School of Business Principles of Marketing Take Home Assignment on Chapter 13-16 Name: __________________________________ ID_______________________DATE__________ Refer to the situation underneath to respond to the accompanying inquiries. Segment 1. During the 1970s, Shipshewana was just a modest community with a tool shop, a grain plant, a shoe store, a little eatery, and a market. Throughout the following two decades, the humble community changed into a universal vacation spot, drawing in a great many voyagers who are captivated with the way of life of Shipshewana's biggest populace the Amish.Ben and Mary Miller, having grown up inside the Amish confidence, chose to benefit from their town's prominence and their carpentry aptitudes. Their shop, Indiana Wood, started with a little showcase of carefully assembled hickory armchairs, Ben Miller's claim to fame. In any case, inside a couple of months, the presentation at Indiana Wood included outdoor tab les, bloom boxes, and little high quality oddity things. No other shop offers the equivalent. Mary Miller finished the shop's presentation stay with legitimate Amish stylistic layout and in the end employed three Amish companions to sew and weave napkins and different materials per client request.In expansion, two ladies from the Amish people group looked for consent from the Millers to show home-heated cakes and jams on Tuesdays and Wednesdays, the town's busiest vacationer days, when Shipshewana pulls in multitudes of guests to its swap meet on the south edge of town. â€Å"Shipshewana is loaded with claim to fame shops,† Mary Miller expressed. â€Å"People don't come here to purchase things made in China or Taiwan. They need genuine, Amish-made merchandise. † 1. Indiana Wood is best named a(n) ________ retailer. A) full-administration B) self-administration C) restricted help D) rebate E) off-value 2.Which of coming up next is generally basic to Indiana Wood's prosp erity? A) place B) value C) separation D) store air E) administrations blend 3. The Amish stylistic theme and shop laborers give clients a credible impression of the pride and aptitude incorporated with the shop's items. These angles additionally add to the store's ________. An) item collection B) administrations blend C) environment D) divisions E) focusing on 4. Which of the accompanying would be the most coherent path for Indiana Wood to extend? A) building up an online nearness B) seeking after retail intermingling C) executing RFID stock trackingD) setting up a network gathering condition in the store E) joining a makers' agreeable Refer to the situation beneath to respond to the accompanying inquiries. John Mayes opened Sparkle Janitorial in 1999. John started by obtaining two agreements for office cleaning administrations from two nearby assembling offices. For a long time, John and his significant other, Barb, played out the cleaning administrations alone. In the wake of get ting three extra cleaning agreements in 2001, John recruited two representatives. â€Å"Up to that point, we had space to develop however we truly had no publicizing plan,† John expressed. We were depending for the most part on verbal. † By 2003, Barb recruited another two full-time workers to start Sparkle's new undertaking: cover cleaning in homes and workplaces. â€Å"Competition was getting intense for both of our administrations at that point,† Barb included. â€Å"We ran a nearby radio spot multiple times every week. At that point we had a promoter print coupons on placemats. That gave us somewhat more introduction. † John and Barb Mayes concede that they never understood the estimation of a sound limited time plan before now. â€Å"We wish we would have assembled something infectious with a jingle route before now,† they said. 5.Which of the accompanying would be the LEAST viable path for John and Barb to arrive at new potential clients? A) v erbal impact B) buzz showcasing C) advertising D) arrange TV publicizing E) direct promoting 6. In an ongoing radio spot, John and Barb gave a fast clarification of Sparkle's cleaning procedure and a portrayal of the worth shoppers get for their cash. This is a case of a(n) ________. An) enthusiastic intrigue B) standard intrigue C) reasonable intrigue D) moral intrigue E) social intrigue Most of the customers at Second Avenue have found out about the store through verbal communication.This little retailer of value recycled youngsters' apparel flourishes with the offer of an immense stock of kids' attire set there on credit. â€Å"Because little kids develop so quickly,† Second Avenue's proprietor remarked, â€Å"they frequently grow out of a large number of their garments before they've barely been worn! † Second Avenue gives an approach to individuals to sell their youngsters' attire, procure a couple of dollars, and purchase the following bigger size. â€Å"We're i ncredibly fastidious about the state of the dress we stock,† the proprietor expressed, â€Å"but we sell most things at a 60 percent markdown. 7. Which of the accompanying media choices would MOST profit Second Avenue's special endeavors given the store's restricted financial plan? An) intermittent publicizing in a neighborhood paper B) day by day promotions on a nearby radio broadcast C) week after week plugs during the nearby nightly news D) a board set on the interstate E) a connection on the city's Chamber of Commerce Web website 8. Second Avenue needs to make a postcard to be sent to neighborhood families with small kids. The postcard will incorporate data about the store's ordinary stock, store hours, and directions.Which of the accompanying configuration components can have the greatest effect in the achievement or disappointment of the immediate mailing? A) duplicate B) feature C) outline D) text style E) shading 9. The proprietor of Second Avenue needs to build up a network attire drive to gather garments for a neighborhood youngsters' haven. The proprietor will set up assortment barrels outside Second Avenue. Which of the accompanying advertising instruments is the proprietor utilizing? A) press relations B) item exposure C) campaigning D) improvement E) open undertakings 10. At Finley's Fine Goods, individuals from the business power and showcasing epartment will in general have contradictions when things turn out badly with a client. The advertisers fault the salesmen for ineffectively executing their systems, while the sales reps censure the advertisers for being distant from the client. Which of the accompanying advances should upper-level administration at Finley's Fine Goods take to help bring the deals and promoting capacities closer together? A) set up a client deals power structure B) set up a mind boggling deals power structure C) designate another business power supervisor D) receive a business power robotization framework E) select a central income official 11. Ultra-Tech, Inc. as chose to change to a client deals power structure. Which of the accompanying points of interest is the organization now LEAST prone to appreciate? A) The organization can turn out to be more client centered. B) The organization can all the more likely serve various ventures. C) The organization can manufacture nearer associations with significant clients. D) The organization can all the more likely serve current clients and find new clients. E) The organization can expect sales reps to create top to bottom information on various and complex product offerings. 12. Johnson Business Solutions, Inc. , keeps up one deals power for its copiers and a different deals power for its PC systems.Johnson Business Solutions uses a ________ structure. An) item deals power B) client deals power C) regional deals power D) a mix of B and C E) complex deals power 13. Morrill Motors parts the United States into 10 deals districts. Inside every one of t hose locales, the organization keeps up two deals groups? one for existing clients and one for possibilities. What sort of deals power structure does Morrill Motors use? A) regional B) item C) client D) complex E) remaining task at hand 14. An IBM salesman is giving an item exhibit to a Best Buy representative.Assisting with the showing are a designer, a budgetary investigator, and a data frameworks pro. On the off chance that IBM wins the Best Buy account, at that point every one of the four IBM agents will support the Best Buy account. This is a case of ________. A) group selling B) regional selling C) inside selling D) prospecting E) deals advancing 15. Deals have been moderate as of late at B and B Materials, so the board has sorted out a preparation program to improve the exhibition of its business power. Which of the accompanying would probably prompt improved deals for B and B Materials?A) tests to gauge the investigative and authoritative abilities of the business power B) d ata about the showcasing techniques utilized by contenders C) tests to recognize the character characteristics of deals power individuals D) a period and-obligation examination for every sales rep E) directions on finishing cost reports 16. The CEO of Comfy Carpet, Rick Hadley, was incredulous about Web-based preparing until his project lead clarified that internet preparing is ________. A) tedious and hard to utilize B) utilized by every single little organization C) dynamic and intelligent D) cost serious and efficientE) helpful to clients 17. At Deck Decor, a producer of open air furniture and embellishments, the advertising and deals power destinations are to develop associations with existing clients and to get new business. Which of the accompanying pay plans should the board set up to urge the business power to seek after both of these destinations? A) straight compensation B) straight commission C) pay in addition to reward for new records D) commission in addition to reward for new records E) pay in addition to commission in addition to reward for new records 18. Mary Conti is project lead for National Computer Training.She needs to assess the presentation of her business power that is answerable for the New England region. Mary will probably audit the entirety of the accompanying in her assessment EXCEPT ________. A) call plans B) deals reports C) call reports D) cost reports E) regional deals and benefit reports 19. The business power of Conway Pools has qualified various leads. Which of the accompanying will doubtlessly happen ne